QR Codes have been called the marketing tool that marketers love to hate. Why? Because so many seem to provide absolutely no value.

Perhaps you scan a QR Code and it doesn’t go anywhere at all. Perhaps you get an error or the page to which the code points doesn’t exist. Perhaps you see a QR Code on a product you are interested in, so you scan the code and end up at a manufacturer’s non-mobile website where you get lost in a maze of links so dense that you forget why you went there in the first place.

Does this mean that QR Codes are a waste of time? No. It means not enough thought was put into creating them.