Do
·
Include clear instructions on how to download a QR Code
reader with your QR Code
·
Include a short personalized URL for those who do not
wish to use a mobile device
·
Use QreateTrax Tracking service so you know who did or
did not scan the code.
·
Pre-populate all forms with the information you already
have (this is the best reason to use a personalized mobile web site!)
·
Provide a phone number and email address on the printed
piece and personalized mobile web site
·
Test the QR Code with a variety of devices and code
readers
·
Make sure the reader knows that the offer is available by
scanning the QR Code or visiting the PURL
|
Don’t
·
Link your personalized QR Code to non-mobile web pages
·
Leave the recipient hanging without a next step. Make
clear calls to action on both the direct mail piece and on the mobile web site.
·
Use the same offer or call to action on the mailer and
the web site. You want to advance the recipient in the buying process, not
run them around in a circle.
·
Make your QR Code smaller than 1 inch by 1 inch.
·
Skimp on the white space around the QR Code. You want it
to easily scan on the first try.
·
Use the QreateTrax url shortener. Complex codes are
harder for some scanners to read.
·
Place the personalized QR Code on a curved surface, a
fold, or too close to the spine
|