You are
starting to see them everywhere. They look like jigsaw puzzles, sometimes in
color but most often in black-and-white. They are on magazine advertisements,
posters and billboards, business cards, and just about everything else. They are quick response (or QR) codes, and they act as
mobile shortcuts to websites, discount coupons, videos, and other content.
Point at them with your smartphone, snap a picture of the code, and you are
zipped to a video, a coupon, a Web page, contact information, or other content.
A static medium suddenly turns into a dynamic, interactive one. |
Immediate Response! Whether you are a corporate
marketer placing a magazine advertisement or a small business doing a sales
promotion, QR codes are particularly appealing because they capture viewers’
interest at the very moment it is piqued: See. Snap. View. You don’t lose eyeballs by asking people to manually
input URLs or scribble them down onto a piece of paper that might get lost. Plus, QR codes cost little or nothing to add to your
print campaigns. There is no reason not to use them. So make those static printed pieces interactive. Add
“live” product demos to sell sheets. Send trade show attendees right to your
website. Let viewers download your company contact information and “save the
date” information right to their phones It is no wonder so many of
today’s top brands are using QR codes. These include GMC, Ford, Google, Pepsi,
Ralph Lauren, The Weather Channel, Best Buy, Chevrolet, Starbucks, Facebook,
and countless more. They’re Trackable Wait! It gets better. Because
these codes resolve to Internet sites, QR codes are an easy way to track the
interest level of many of today’s mobile consumers. How many people snapped the code from the brochure you
distributed at the trade show? Were mobile users more likely to respond to the
trade show graphic or the magazine ad? Track this and more with QR codes! Where Did QR Codes Come From? Although many people are just
being exposed to QR codes, the codes themselves are not new. In their most
basic form, QR codes have been around for years. QR Codes were first created by Toyota subsidiary Denso Wave in 1994. Since that time, they have been extensively used in Europe and Japan. Now their use is exploding in the United States. You see them in Times Square, in the pages of Entertainment Weekly, as well as on CD cases, point of purchase materials, business cards, and a wide variety of marketing collateral. Creating
QR Codes Intrigued? You should be. The
best part is that creating a QR code is simple and costs little to add to any
print marketing program. Try our QR code generator today at www.qreatetrax.com. To create the most basic codes,
you simply go to the site, input the URL to which you would like the code to
point, and instantly a code is created.
You’ll have the opportunity to download a zip file that will include a
.png, .jpg, .eps, and .gif image that you can save and insert into your print
or online materials. Yes, it’s that easy. We even
offer the ability to create personalized QR codes (say for generating
personalized URLs); codes with embedded logos; or codes that provide extremely
detailed tracking and multi-channel integration capabilities. Visit www.qreatetrax.com today to start creating and tracking QR codes.
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