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Although many people are just being exposed to QR Codes®, the codes themselves are not new. In their most basic form, QR Codes® have been around for years.
QR Codes® were first created by Toyota subsidiary Denso Wave in 1994. Since that time, they have been extensively used in Europe and Japan. Now their use is exploding in the United States. You see them in Times Square, in the pages of Entertainment Weekly, as well as on CD cases, point of purchase materials, business cards, and a wide variety of marketing collateral.
Here’s how they work.
Someone walks by a QR Code®, or sees one printed on an envelope or company brochure. They take out their smartphone and snap a picture of the code. With the right software, they are then taken to the desired Web destination. There they access a video, a coupon, a survey or sweepstakes entry, plain text message, or a mobile site (mobi-site) with games, downloadable apps, or any other content appropriate to the campaign.
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